E-commerce in Nigeria: Jaramall

(Photo credit- richardrshapiro.com)

I’ve kinda been excited about the eCommerce activities taking place in Nigeria in recent times. The fact that I can sit at home and do all my shopping online (I hate shopping) is just mind-blowing. There are still things I need to think about like card security, delivery options, etc, but it’s a great start.

One of such that I recently came across is Jaramall. And it’s not your normal eCommerce activities. Look at what they have to say:

SUFFER-HEAD: IS THAT THE FRAGRANCE OF AN AFRICAN WOMAN?

I remember tagging along behind my mum as we went shopping every last Saturday of the month. I drew one heavy step after another because this was my least favourite chore – grocery shopping. The market was always messy and when we passed the butchers’, oh, that stench! Whew! And I always wondered if it was the same piece of meat exposed on wooden tables, which also had flies hovering over it that we were going to put into our pot of stew!

Sometimes we would buy so much and have to carry so many bags. When we had to stop to buy an item, I would drop the bags to rest my hands and sometimes, forget that I kept the nylon with the pack of Maggi cubes on the stool beside the okro seller! We would get home and begin to look for Maggi and I would remember the okro seller’s stand, miles away. My ears would then remain sore for days from pulling and twitching.

As much as I hated going to the market, I still went with mum on every trip. I had to help. It was the least I could do -considering that she was going to grind the pepper with a grinding stone (yes, grinding stone! My dad claims the taste of blender-stew is different!) and “wash” beans for moin-moin with a protruding belly.

It became more difficult when I first left for boarding school. Mum was in her third trimester and she had to do the market trips alone. She was always easily exhausted as she dragged the heavy bags home. She couldn’t bargain as well as she used to. She had to sit to rest at every stall she bought an item. When asked why she did all of that, she’d say ‘such is the fragrance of motherhood, the pact of every African woman’.

Well, now, I am twenty-five years old. When asked about my mum’s household care pattern, I say that method is called ‘suffer-head theory’. Yes, I do not believe the fragrance of motherhood is to overwork oneself. Grind pepper with stones? If you don’t like the taste of blender-stew, please add more curry!

My life is much easier. I do not do market trips anymore. My family eats very healthy too. The secret? I buy all my groceries online! I draw a list in the office and log on to a grocery site: www.jaramall.com. I buy all I need and have them delivered to my home. When no one is available to receive the groceries at home, I request for them to be brought to my office and I take them home. And my groceries are always fresh and well-packaged – no flies or stench!

I am a 21st century working mum (a “smiling mum” too) and even at that, my family stays healthy! So, whose household care pattern do you dig? Mine or my mum’s?

Food for thought:

I’d like to hear your thoughts on eCommerce in Nigeria and if you’ve had any experience so far.

Life nugget:

Adaptability is a key to survival.

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About Adeolu

Seeking to know Him more. Sharing daily experiences. Reaching for greatness together.

2 thoughts on “E-commerce in Nigeria: Jaramall

  1. agnes says:

    I haven’t tried it but my sister (my avant-garde sister. 🙂 has tried it. From ‘Konga’. So far, she’s had no bad experience. I like d story.
    Initially, I thot it was u, I chked a couple of time to ensure it was “posted by Adeolu”. The obvious reason u know. Kip it up

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